Fault Lines - Push | Pull | Pivot - Gerard Babitts

Fault Lines
Observations from the fracture points between technology and the business.
Technology, marketing, operating models, commerce, AI, and institutional drift.

Inside the Great Digital Mirage: Where Unicorns Are Trapped in Rooms Designed for Lattes, Not Leadership
The Shortcut Artist: How Modern Marketing Bought Every Tool Except a Mirror
You Paid for the Chaos. Now Don't Try to Housebreak It.
CIO As The Translator. Not The Traffic Cop.
What Hustling the Streets of 90s Rap Taught Me About Marketing
The English Major's Revenge: Why AI Isn't Coming for the Philosophers
The Global CPG IT Model No One Wants to Admit is Running on a Fiction
The Person You Hired to Lead Your AI Strategy Is the Reason It's Going to Fail
The Prescription For Advertising's Self-Inflicted Wound