Fault Lines | Gerard Babitts on Marketing, Technology, and Organizational Drift

FAULT LINES
Observations from the fracture points between technology and the business.
Kirkland's $90 Billion Lesson for the Brands Watching It Happen
May 27, 2026
The Decision Comes Before the Dashboard
July 14, 2026
The Measurement Industry Keeps Producing Faster Answers to the Wrong Question
July 1, 2026
Why Stewardship Lost Its Status
June 22, 2026
The Parking Brake Was the Advantage
June 16, 2026
CPG Burned Billions to Believe a Data Fantasy
June 8, 2026
Their AI Strategy Expired Before the Ink Dried. They Charged You Anyway.
June 2, 2026
The Prescription For Advertising's Self-Inflicted Wound
May 14, 2026
The Person You Hired to Lead Your AI Strategy Is the Reason It's Going to Fail
May 12, 2026
The Global CPG IT Model No One Wants to Admit is Running on a Fiction
May 5, 2026
The English Major's Revenge: Why AI Isn't Coming for the Philosophers
April 28, 2026
What Hustling the Streets of 90s Rap Taught Me About Marketing
April 23, 2026
CIO As The Translator. Not The Traffic Cop.
April 20, 2026
You Paid for the Chaos. Now Don't Try to Housebreak It.
April 16, 2026
The Shortcut Artist: How Modern Marketing Bought Every Tool Except a Mirror
April 14, 2026
Inside the Great Digital Mirage: Where Unicorns Are Trapped in Rooms Designed for Lattes, Not Leadership
April 7, 2026