Fault Lines | Gerard Babitts on Marketing, Technology, and Organizational Drift

FAULT LINES
Observations from the fracture points between technology and the business.
Kirkland's $90 Billion Lesson for the Brands Watching It Happen
2026年5月27日
The Decision Comes Before the Dashboard
2026年7月14日
The Measurement Industry Keeps Producing Faster Answers to the Wrong Question
2026年7月1日
Why Stewardship Lost Its Status
2026年6月22日
The Parking Brake Was the Advantage
2026年6月16日
CPG Burned Billions to Believe a Data Fantasy
2026年6月8日
Their AI Strategy Expired Before the Ink Dried. They Charged You Anyway.
2026年6月2日
The Prescription For Advertising's Self-Inflicted Wound
2026年5月14日
The Person You Hired to Lead Your AI Strategy Is the Reason It's Going to Fail
2026年5月12日
The Global CPG IT Model No One Wants to Admit is Running on a Fiction
2026年5月5日
The English Major's Revenge: Why AI Isn't Coming for the Philosophers
2026年4月28日
What Hustling the Streets of 90s Rap Taught Me About Marketing
2026年4月23日
CIO As The Translator. Not The Traffic Cop.
2026年4月20日
You Paid for the Chaos. Now Don't Try to Housebreak It.
2026年4月16日
The Shortcut Artist: How Modern Marketing Bought Every Tool Except a Mirror
2026年4月14日
Inside the Great Digital Mirage: Where Unicorns Are Trapped in Rooms Designed for Lattes, Not Leadership
2026年4月7日