I'M GERARD BABITTS AND I EDUCATE, EMPOWER, AND LEAD ORGANIZATIONAL AND MARKETING TRANSFORMATION TO MEET CONSUMER EXPECTATIONS IN THE DIGITAL AGE
Whether it's retail, healthcare, consumer packaged goods, entertainment, financial services , or management consulting, I grow where I'm planted and transform marketing and business culture to keep pace with finicky digital consumers.
Here are the companies I've helped on my journey.
Rite Aid
Built and led $21b US healthcare retailer's first digital marketing team and omni channel acquisition and retention strategy.
H.J. Heinz
Served as $13b iconic fast-moving consumer goods company's first global and US digital marketing and communications leader.
Coca-Cola
Led global digital marketing and enterprise solutions consulting for $44b company's primary global brands with top social platforms.
Aflac
Managed B2C & B2B New Media Operations and digital marketing and messaging for $22b insurance leader and iconic brand.
Turner Broadcasting
Built and led digital marketing team and strategy for $30m company-funded pure-play digital content publishing startup.
Sony Music
Led global new product line development and marketing for 50+ Columbia Records international affiliates.
Booz Allen
Consulted and served U.S. government clients on data, organizational, procedural, legal, and investigative projects.
GERARD'S ACCOMPLISHMENTS
(want to see more? click on The Full CV icon at the bottom of the page)
Process
Achieved $2m+ annual savings and increased digital delivery via enterprise-wide transformation of company’s technology development and resource funding process.
Acceleration
Accelerated $150m+ in global earned media via 200% increase in digital campaigns, enterprise solutions, eCommerce, and nimble and innovative go-to-market strategies.
Expansion
Pioneered company's first multi-million dollar generating eCommerce strategy with pure-play (Amazon) & multi-channel (Walmart) retailer partners and platforms.
Value
Developed symbiotic B2C and B2B digital content and editorial marketing strategy to drive long-term positive business revenues and consumer value proposition consideration.
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