I'M GERARD BABITTS AND I EMPOWER, EDUCATE, AND LEAD ORGANIZATIONAL TRANSFORMATION TO MEET CONSUMER EXPECTATIONS IN THE DIGITAL AGE
Whether it's retail, consumer packaged goods, entertainment, financial services , or management consulting, I grow where I'm planted and transform marketing and business culture to keep pace with finicky digital consumers.
Here are the companies I've helped on my journey.
Built and led $26b US healthcare retailer's first digital marketing department and OmniChannel roadmap & strategy.
Served as $13b iconic fast-moving consumer goods company's first global and US digital communications and marketing leader.
Led global digital marketing and solutions consulting for $46b company's primary global brands with top social platforms.
Managed B2C & B2B New Media Operations and digital marketing and messaging for $22b insurance leader and iconic brand.
Built and led digital marketing team and strategy for $30m company-funded pure-play digital content publishing startup.
Led global product line development and marketing for Columbia Records partnerships with 50+ international affiliates.
Consulted and served US government clients on organizational, procedural, legal, and investigative projects and solutions.