• PUSH | PULL | PIVOT

    TRANSFORMING COMPANIES IN THE AGE OF ALWAYS ON

  • I'M GERARD BABITTS AND I EMPOWER, EDUCATE, AND LEAD ORGANIZATIONAL TRANSFORMATION TO MEET CONSUMER EXPECTATIONS IN THE DIGITAL AGE

     

    Whether it's retail, consumer packaged goods, entertainment, financial services , or management consulting, I grow where I'm planted and transform marketing and business culture to keep pace with finicky digital consumers.

    Here are the companies I've helped on my journey.

    Rite Aid

     

    Built and led $30b US healthcare retailer's first digital marketing department and omni channel roadmap & strategy.

    H.J. Heinz

     

    Served as $13b iconic fast-moving consumer goods company's first global and US digital communications and marketing leader.

    Coca-Cola

     

    Led global digital marketing and enterprise solutions consulting for $44b company's primary global brands with top social platforms.

    Aflac

     

    Managed B2C & B2B New Media Operations and digital marketing and messaging for $22b insurance leader and iconic brand.

    Turner Broadcasting

     

    Built and led digital marketing team and strategy for $30m company-funded pure-play digital content publishing startup.

    Sony Music

     

    Led global marketing and product line development for Columbia Records 50+ international affiliates.

    Booz Allen

     

    Consulted and served US government clients on organizational, procedural, legal, and investigative projects and solutions.

  • GERARD'S ACCOMPLISHMENTS

    (want to see more? click on my LinkedIn icon at the bottom of the page)

    Process

     

    Achieved $2m+ annual savings and increased digital delivery via enterprise-wide transformation of company’s technology development and resource funding process.

     

    Acceleration

     

    Accelerated $150m+ in global earned media via 200% increase in digital campaigns, enterprise solutions, eCommerce, and nimble and innovative go-to-market strategies.

     

    Expansion

     

    Pioneered company's first multi-million dollar generating eCommerce strategy with pure-play (Amazon) & multi-channel (Walmart) retailer partners and platforms.

     

    Value

     

    Developed symbiotic B2C and B2B digital content and editorial marketing strategy to drive long-term positive business revenues and consumer value proposition consideration.

     

  • CONTACT GERARD BABITTS

    The full CV

     

    404.626.2975