I'M GERARD BABITTS AND I EMPOWER AND LEAD ORGANIZATIONAL AND MARKETING TRANSFORMATION TO MEET CONSUMER EXPECTATIONS
Whether it's healthcare, retail, consumer packaged goods, entertainment, or financial services, I grow where I'm planted and transform marketing and business culture to keep pace with finicky consumers.
Here are the companies I've helped on my journey.
Led digital, data, and eCommerce for US consumer business unit of €37b global healthcare company
Built $21b healthcare retailer's first digital marketing and omni channel consumer strategy
Served as $13b iconic food company's first global and US digital marketing strategic leader
Led global digital marketing and solutions consulting for $44b company's top brands
Managed digital marketing ops and social media for $22b insurance leader and beloved duck
Pioneered digital marketing for Adult Swim | TimeWarner pure play digital video content startup
Drove product innovation and marketing for Columbia Records 50+ international affiliates
Served as marketing & select artist product management lead for the world's most iconic rap label
Consulted and served public sector clients on data, research, legal, and investigative public works projects
GERARD'S ACCOMPLISHMENTS
(Want to see more? Click on the CV icon at the bottom of the page.)
Revenue
Led and drove consistent 4x average iROAS precision marketing program driving omnichannel sales and services conversions.
Process
Achieved $2m+ annual savings and increased digital delivery via enterprise transformation of technology development and resource funding process.
Expansion
Pioneered company's first multi-million dollar generating eCommerce strategy with pure-play & multi-channel retailer partners and platforms.
Acceleration
Accelerated $150m+ in global earned media via multi-channel digital promotion, ground breaking social commerce, and nimble go-to-market strategies.
CONTACT GERARD BABITTS
