• PUSH | PULL | PIVOT

    TRANSFORMATIONAL MARKETING IN THE AGE OF ALWAYS ON

  • I'M GERARD BABITTS AND I EDUCATE, EMPOWER, AND LEAD ORGANIZATIONAL AND MARKETING TRANSFORMATION TO MEET CONSUMER EXPECTATIONS IN THE DIGITAL AGE

     

    Whether it's retail, healthcare, consumer packaged goods, entertainment, or financial services, I grow where I'm planted and transform marketing and business culture to keep pace with finicky digital consumers.

     

    Here are the companies I've helped on my journey.

    Sanofi CHC

     

    Led digital marketing and commerce for US Consumer Healthcare business unit of €35b global pharmaceutical company.

    Rite Aid

     

    Built and led $21b US healthcare retailer's first digital marketing team and omni channel acquisition and retention strategy.

    H.J. Heinz

     

    Served as $13b iconic fast moving consumer goods company's first global and US digital marketing leader.

    Coca-Cola

     

    Led global digital marketing and enterprise solutions consulting for $44b company's primary global brands with top social platforms.

    Aflac

     

    Managed B2C & B2B New Media Operations and digital marketing and messaging for $22b insurance leader and iconic brand.

    Turner Broadcasting

     

    Built and led digital marketing team and strategy for $30m company-funded pure-play digital content publishing startup.

    Sony Music

     

    Led global new product line development and marketing for 50+ Columbia Records international affiliates.

    Booz Allen

     

    Consulted and served U.S. government clients on data, organizational, procedural, legal, and investigative projects.

  • GERARD'S ACCOMPLISHMENTS

    (want to see more? click on The Full CV icon at the bottom of the page)

    Revenue

     

    Led and drove consistent 6x average iROAS precision advertising program driving omnichannel sales and services conversions.

     

    Process

     

    Achieved $2m+ annual savings and increased digital delivery via enterprise transformation of technology development and resource funding process.

     

    Expansion

     

    Pioneered company's first multi-million dollar generating eCommerce strategy with pure-play & multi-channel retailer partners and platforms.

     

    Acceleration

     

    Accelerated $150m+ in global earned media via multi-channel digital promotion, ground breaking social commerce, and nimble go-to-market strategies.

     

  • CONTACT GERARD BABITTS

    404.626.2975