I'M GERARD BABITTS AND I EDUCATE, EMPOWER, AND LEAD ORGANIZATIONAL AND MARKETING TRANSFORMATION TO MEET CONSUMER EXPECTATIONS IN THE DIGITAL AGE
Whether it's retail, healthcare, consumer packaged goods, entertainment, or financial services, I grow where I'm planted and transform marketing and business culture to keep pace with finicky digital consumers.
Here are the companies I've helped on my journey.
Led digital marketing and commerce for US Consumer Healthcare business unit of €35b global pharmaceutical company.
Built and led $21b US healthcare retailer's first digital marketing team and omni channel acquisition and retention strategy.
Served as $13b iconic fast moving consumer goods company's first global and US digital marketing leader.
Led global digital marketing and enterprise solutions consulting for $44b company's primary global brands with top social platforms.
Managed B2C & B2B New Media Operations and digital marketing and messaging for $22b insurance leader and iconic brand.
Built and led digital marketing team and strategy for $30m company-funded pure-play digital content publishing startup.
Led global new product line development and marketing for 50+ Columbia Records international affiliates.
Consulted and served U.S. government clients on data, organizational, procedural, legal, and investigative projects.