I'M GERARD BABITTS AND I EDUCATE, EMPOWER, AND LEAD ORGANIZATIONAL AND MARKETING TRANSFORMATION TO MEET CONSUMER EXPECTATIONS IN THE DIGITAL AGE
Whether it's retail, healthcare, consumer packaged goods, entertainment, or financial services, I grow where I'm planted and transform marketing and business culture to keep pace with finicky digital consumers.
Here are the companies I've helped on my journey.
Sanofi CHC
Led digital marketing and commerce for US Consumer Healthcare business unit of €35b global pharmaceutical company.
Rite Aid
Built and led $21b US healthcare retailer's first digital marketing team and omni channel acquisition and retention strategy.
H.J. Heinz
Served as $13b iconic fast moving consumer goods company's first global and US digital marketing leader.
Coca-Cola
Led global digital marketing and enterprise solutions consulting for $44b company's primary global brands with top social platforms.
Aflac
Managed B2C & B2B New Media Operations and digital marketing and messaging for $22b insurance leader and iconic brand.
Turner Broadcasting
Built and led digital marketing team and strategy for $30m company-funded pure-play digital content publishing startup.
Sony Music
Led global new product line development and marketing for 50+ Columbia Records international affiliates.
Booz Allen
Consulted and served U.S. government clients on data, organizational, procedural, legal, and investigative projects.
GERARD'S ACCOMPLISHMENTS
(want to see more? click on The Full CV icon at the bottom of the page)
Revenue
Led and drove consistent 6x average iROAS precision advertising program driving omnichannel sales and services conversions.
Process
Achieved $2m+ annual savings and increased digital delivery via enterprise transformation of technology development and resource funding process.
Expansion
Pioneered company's first multi-million dollar generating eCommerce strategy with pure-play & multi-channel retailer partners and platforms.
Acceleration
Accelerated $150m+ in global earned media via multi-channel digital promotion, ground breaking social commerce, and nimble go-to-market strategies.
CONTACT GERARD BABITTS
